An advertising spot for a television broadcast or a payable online emission is usually 30 seconds long. There are also shorter and longer versions available – 45 or 15 secs.
An advertising spot is an effective tool able to rise sales and build brand awareness.
Advertising spots may also be created especially for free-of-charge online emission or presentations on LCD screens during fairs, business meetings or in shopping centres. Films of this type are rather short (up to 1.5 minute), but they have no clear time limitation. The only limit is a precise expression of the intended message.
We believe that the future of advertising spots is the Internet – the fastest developing mean of the mass media. Internet advertising has the impact similar to the television one, however its emission is definitely cheaper.